Happiest at Home Privacy Policy

Introduction

We are committed to safeguarding the privacy of our website visitors and service users.

This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

We use cookies on our website.

Essential cookies support the operation of our website. Optional statistics and advertising cookies are controlled through the consent banner and Manage consent. Further cookie information is set out below.

In this policy, “we”, “us” and “our” refer to Spiderweb Management Limited trading as Happiest at Home, company number 16592691, registered in England and Wales.

How we use your personal data

In this Section we have set out:

-the general categories of personal data that we may process;

-in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;

-the purposes for which we may process personal data; and

-the lawful bases of the processing.

We may process data about your use of our website and services (“usage data“). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for optional analytics-cookie processing is consent, which you can change using Manage consent.

We may process information contained in any enquiry you submit to us regarding goods and/or services] (“enquiry data“). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is contract.

We may process information relating to our customer relationships, including customer contact information (“customer relationship data“). The customer relationship data may include your name, your contact details, and information contained in communications between us and you. The source of the customer relationship data is you. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is contract, namely the proper management of our customer relationships.

We do not currently process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website.(“transaction data“).

We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data“). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.

We may process information contained in or relating to any communication that you send to us (“correspondence data“). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

In addition to the specific purposes for which we may process your personal data set out in this Section, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

Please do not supply any other person’s personal data to us, unless we prompt you to do so.

Providing your personal data to others

We may disclose your personal data to our professional advisers insofar as reasonably necessary for the purposes of obtaining professional advice, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

Retaining and deleting personal data

Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

In some cases, it is not possible for us to specify in advance the periods for which your personal data will be retained.

Amendments

We may update this policy from time to time by publishing a new version on our website.

Operator and contact details updated 12 October 2026.

You should check this page occasionally to ensure you are happy with any changes to this policy.

We may notify you of significant changes to this policy by email.

Your rights

We have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

Your principal rights under data protection law are:

(a) the right to access;

(b) the right to rectification;

(c) the right to erasure;

(d) the right to restrict processing;

(e) the right to object to processing;

(f) the right to data portability;

(g) the right to complain to a supervisory authority; and

(h) the right to withdraw consent.

You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed]. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims.

In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defense of legal claims.

To the extent that the legal basis for our processing of your personal data is:

that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

You may exercise your rights concerning your personal data by emailing hello@wearehappiestathome.co.uk or writing to Spiderweb Management Limited trading as Happiest at Home, Hypoint, Saltmeadows Road, Gateshead, Tyne and Wear, England, NE8 3AH.

About cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Cookies that we use

We use essential cookies for the website to work. Optional statistics and advertising cookies require your choice through our consent controls. Continuing to browse is not consent. You can reject optional cookies or change your preferences through Manage consent without preventing an enquiry or our response.

How we use cookies

The cookies used by Happiest at Home website:

enable us to improve our web site by using web analytics to understand which parts of the world visitors come from, and how they use and navigate the site

enable us to measure the effectiveness of online marketing campaigns

Cookie identifiers can be personal data even when they do not contain your name. When enabled and with your Marketing consent, our OpenAI enquiry measurement would share the limited information explained below with OpenAI.

The cookies we use

Site Visitors Tracking
Third Party Processor: Google Analytics
Data Collected: Usage data & cookies
Data Processed in: USA
Expiry: Session
Google Privacy Policy: https://policies.google.com/privacy?hl=en

Managing cookies

Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

https://support.google.com/chrome/answer/95647?hl=en (Chrome);

https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

http://www.opera.com/help/tutorials/security/cookies/ (Opera);

https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

https://support.apple.com/kb/PH21411 (Safari); and

https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

Blocking all cookies will have a negative impact upon the usability of many websites.

If you block cookies, you might not be able to use all the features on our website.

OpenAI advertising measurement

OpenAI enquiry measurement is currently disabled. When enabled, we will use it only with your consent to the Marketing category in our cookie settings. It helps us understand which OpenAI adverts generate website enquiries that are successfully saved in Pipedrive for our team to follow up.

The first-party cookie hah_oa_oppref remembers the click reference supplied with an OpenAI advert. Its purpose is advertising measurement and its maximum lifetime is 30 days. Browser settings or withdrawing consent may remove it sooner. A click reference can be personal data even though it does not contain your name.

After an eligible enquiry is saved in our CRM, the server event would send OpenAI the original click reference, a random event identifier, the event time, the generic event type lead_created and our website origin, https://happiestathome.co.uk/. It records an enquiry awaiting human review. We do not include your name, email address, phone number, postcode, enquiry text, care or health details, CRM record number, full page address or page query in this event. We do not use the OpenAI browser Pixel or automatic advanced matching for this integration. We set the event’s opt-out flag for future user-level personalisation.

Consent is optional and separate from permission to answer your enquiry. You can reject optional cookies, choose categories or change your decision through Manage consent. You can still enquire and receive a response without advertising-measurement consent. Withdrawal stops future measurement and clears this click-reference cookie; it does not affect processing that was lawful before withdrawal. For a request concerning information already shared, contact us using the details below.

Under OpenAI’s Ad Tools Data Processing Addendum, OpenAI OpCo, LLC processes UK data for these tools. Except where Restricted Processing applies, we and OpenAI act as independent controllers. International processing may include the United States; the addendum incorporates UK standard contractual clauses for independent-controller transfers. OpenAI’s handling of measurement information is subject to its Conversion Terms and that addendum. The cookie’s 30-day lifetime is separate from our enquiry-record retention and OpenAI’s retention of any information it receives.

Advertising-measurement and cookie-choice information updated 23 October 2026. The operator and contact details remain as updated on 12 October 2026.

Our details

Happiest at Home is the trading name of Spiderweb Management Limited, company number 16592691, registered in England and Wales.

Our registered office and postal contact address is Hypoint, Saltmeadows Road, Gateshead, Tyne and Wear, England, NE8 3AH.

For privacy questions or requests concerning your information, email hello@wearehappiestathome.co.uk, call 0345 030 3845 or write to us at the address above.